In a blog post, Wheeler outlined the history of mandated selling of content to third parties in the satellite industry:
"In 1992 Congress realized that the then-nascent satellite industry would have a hard time competing because much cable programming was owned by cable companies who frequently kept it from competitors. Congress mandated access to cable channels for satellite services, and competition flourished. Today I am proposing to extend the same concept to the providers of linear, Internet-based services; to encourage new video alternatives by opening up access to content previously locked on cable channels."The change in law operates by broadening the definition of 'multichannel video programming distributor' (MVDP) to include those who use the internet to deliver content (or any other method; the proposed change is technology neutral). This would allow over the top providers to negotiate with the cable companies to acquire the rights to stream/broadcast content on their own systems, thereby navigating around the exclusive and vested content interests that have historically plagued any new entrant to this entrenched market.
Nilay Patel, from the Verge, wrote this morning that:
"This proposal is also in part a reaction to the ongoing struggle of Aereo, which was effectively ruled to be a cable company by the Supreme Court but hasn't actually been able to negotiate for content like cable companies, thus leading to what may well be the company's end. Aereo actually filed a letter with the commission earlier this month urging it to take these very steps.:Aereo (and our recent writings on the topic) aside, if the proposed rule change passes, it would reduce the barriers to entry in a marketplace that has, in many ways, failed to provide innovative solutions to consumers who have shown they are willing to find the content they want, by whatever means, legal or not.
[Image] the Verge, the Internet is Fucked (but we can fix it)